MemoMooKids

The Story Behind MemoMooKids

A family startup born from real experience with multilingual education

About MemoMooKids

Why We Created MemoMooKids

The Lightbulb Moment

Our journey began with a puzzle that many parents will recognize. Our son had mastered three languages naturally - Russian and German from birth, then fluent Slovenian after just four months in school. Yet after three years of English classes, he still struggled to understand or express himself in English.

This wasn't about our son's ability - it was about the method. We watched an incredibly capable multilingual learner hit a wall with traditional language education. And looking around the classroom, we realized our son wasn't alone. Every student was performing far below their potential.

The problem wasn't the schools or the teachers. The problem was that proven learning science - like spaced repetition - simply wasn't available in most classrooms.

Bringing Together the Right Expertise

Tech Leadership

Two decades building technology solutions and understanding what actually works in digital education versus what just looks impressive.

Linguistic Expertise

Professional philologist fluent in 8 languages, with deep understanding of how language acquisition really works.

Real-World Parenting

We've navigated multilingual education systems across countries and seen both the successes and gaps in current approaches.

We're a family team that combines over 20 years of technology and startup experience with professional linguistic expertise. Our journey spans Germany, Berlin's startup scene, and now Slovenia.

What Drives Us Every Day

Our Core Beliefs

Every child is capable

of mastering languages when given the right tools

Schools deserve support

not criticism - we want to empower educators, not replace them

Learning science works

spaced repetition and cultural context aren't just theories

Fair access matters

effective language education shouldn't be a luxury

Our Goal

Make research-backed language learning accessible to every school in Slovenia and eventually across Europe at a price that respects family budgets.

We're not trying to revolutionize education - we're trying to bring the best of learning science to where it's needed most.

How We're Different

Child-First Philosophy

We design for children's wellbeing, not engagement metrics. No dark patterns, no addiction mechanisms, just respectful technology.

Cultural Integration

Having lived as a multilingual family across different countries, we understand cultural connections make learning easier.

Sustainable Growth

We're a family startup growing thoughtfully with our revenue, focusing on what actually helps children learn.

Why Max, Moona, and Miha

Characters Born from Experience

The Moo siblings aren't just cute mascots - they represent our values. Like our own family, they're multilingual children who've had to adapt to new environments while maintaining their cultural roots.

The Slovenian Bakery

Their family bakery setting reflects the kind of patient, nurturing environment where real learning happens. It's the opposite of high-pressure, competitive educational environments.

Relatable, Not Perfect

Max, Moona, and Miha aren't superhero language learners - they're regular kids with quirky interests who work hard and help each other.

Each Sibling's Unique Passion

Max (12) - The Engine Expert

Learned English through repair manuals and explains grammar like mechanical systems

Moona (9) - The Tropic Fanatic

Discovered Italian through wildlife documentaries about jaguars and tropical birds

Miha (10) - The Runner

Processes German vocabulary during morning trail runs through village paths

Starting Close to Home

Why Slovenia First

We're launching in Slovenia because we understand the local educational system, cultural context, and family needs. This focused approach allows us to perfect our content and approach before expanding.

Cultural Adaptation for Slovenia:

Local References: Slovenian landmarks and traditions
Curriculum Alignment: Designed for Slovenian schools
Regional Understanding: Created by active community members

Future Expansion

Based on our success and feedback in Slovenia, we plan to expand to neighboring countries, adapting content for each region's unique cultural and educational context.

Evidence-Based Growth

Every new language, every new feature will be based on real results from real classrooms in Slovenia. We're not scaling for the sake of scaling.

Join Our Mission

Get Involved

Families

Start with our free demo and see the difference

Schools

Claim your school and support your students

Educators

Share feedback that shapes our development

Community

Refer other families and build our learning community

Contact Us

General Questions

hello@memomookids.com

School Partnership

schools@memomookids.com

Technical Support

support@memomookids.com

We read every email personally and respond to all inquiries.

Be Part of Our Story

Join us in bringing effective, respectful language learning to children across Slovenia and beyond